Cody Macke

Role: Video, Photo, Story Editing
Deliverables: Internal communications, events, employee engagement

Capturing Real Moments

Much of this work involved filming in active environments, employee events, store locations, and behind-the-scenes moments. Below is one of those campaigns with Rhodes 101 featuring their top employees.

The focus was on capturing genuine interactions between employees to help the videos feel natural and relatable. Presented for internal uses, and edited for social media posts.

Flexible Storytelling

One standout project with Rhodes 101 documented a marketing event where the company constructed the world’s largest fountain cup, earning a Guinness World Record. The event happened over a few months created memorable moments for both customers and employees.

By capturing a mix of candid interactions, environmental visuals, and planned shots, the final edits provide versatile content Rhodes 101 can use across both internal and external communications.

Editing for Impact

Additional projects focused heavily on editing to achieve the desired effect, showcasing a range of stylistic approaches.

One video was created for a fun, employee-based competition designed to promote sales while keeping the tone light and engaging. Another was developed as looping content for in-store displays, using pacing and clear text to be readable and provide quick deals to be shown.

Closing

This work highlights the value of capturing authentic moments in fast-moving, real-world environments. By focusing on employees, events, and everyday interactions, the content helps document the culture behind Rhodes 101 while creating visuals that feel genuine and engaging.

The final videos and photos provide flexible assets that support internal communications, marketing efforts, and experiences for both employees and customers.