Cody Macke

Role: Product Photography + Social Assets
Deliverables: Product, Social, Email, Motion

Overview

SendAFriend launched Penny the Pilot, a themed bundle featuring their plush pig dressed in a miniature aviation outfit, along with matching stickers and socks for the recipient.

The goal was to elevate the original product image (plain, white seamless backgrounds) into something more eye-catching and fun by creating a set of images that could introduce the bundle across product pages, email campaigns, and social media.

Motion + Behind the Scenes

Additional content — including a short GIF and behind-the-scenes imagery — helped add personality to the launch and supported more engaging social content.

Marketing Assets

Images were captured with flexible compositions and crops to support multiple uses, including email graphics, social media posts, and ecommerce listings.

This approach ensured the visuals could adapt easily across SendAFriend’s marketing channels (Facebook, Instagram, and email).

Closing

This was a great opportunity to combine clean product photography with character-driven storytelling. By leaning into the playful aviation theme, the images helped Penny feel less like a product and more like a personality.

The final assets provided SendAFriend with flexible visuals for ecommerce, email, and social media.